Google Ads for Home & field service
Local search campaigns managed against booked jobs, with budgets that follow the season — as a standalone managed service.
The outcome people actually want: ad spend you can tie to booked work.
The phone rings when everyone's on a job.
Field service businesses run on calls, but the people who could answer are under a sink or on a roof. Callers who reach voicemail often try the next company on the list. Estimates go out and nobody chases them. And the busy season hides problems that show up the moment it ends.
- Calls go to voicemail during working hours.
- Estimates are sent and never followed up.
- Customers can't book, or even request a time, on your website.
- Your field service software and your website don't talk to each other.
What you get, in order.
An account audit
Where the money is going, which searches trigger your ads, and whether conversions are being counted correctly.
Tracking reviewed first
Calls, forms and bookings checked, with recommendations to fix tracking so decisions rest on real enquiries.
Campaign strategy and setup
Keyword and audience research, tightly grouped campaigns, and landing-page recommendations that match what each ad promises.
Ongoing management and reporting
Search-term clean-up, bid and budget changes, and a plain-English report on what the spend produced.
Who this is for.
Owner-run and growing field service businesses with steady demand, a few technicians or crews, and an office stretched between the phone and the schedule.
It's a poor fit if there's no capacity to take on more work yet. More enquiries only help when there's someone to do the job; we'd start with the process instead.
What makes it bigger or smaller.
Smaller
- One service area
- A few core services
- Tracking already in place
- Existing landing pages
Bigger
- Several locations or regions
- Many services
- Tracking to rebuild
- New landing pages needed
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Audit and tracking, one to two weeks
We audit the account, review conversion tracking and agree what counts as a lead. No big spend changes until the numbers can be trusted.
Rebuild and launch
Campaigns restructured around how your customers actually search, with landing-page recommendations to match.
Optimise monthly
Regular search-term checks and a monthly review of cost per enquiry, with every change explained in plain English.
What home and field service businesses ask about google ads.
How much should we spend on Google Ads?
Enough to get meaningful data in your market, which depends on how competitive your searches are. We'll look at your market and suggest a starting budget before you commit, separate from our fee.
How quickly will we see results?
Ads can bring in traffic the day they launch. Knowing which campaigns produce good enquiries takes a few weeks of data, and most of the improvement comes over the first few months.
Do we need new landing pages?
Often, yes. Sending every ad to the homepage wastes money. We'll recommend what each page needs; the design itself can come through a creative engagement or your own team.
Do we own the ad account?
Always. The account, the data and the billing are yours. We work inside it with your permission.
Is this part of a creative engagement?
No. Paid Advertising is its own managed service, and you can have it with or without anything else from us. A creative engagement can supply ad creative and landing pages alongside it.
Do you guarantee results?
No. Nobody can honestly guarantee clicks, leads or revenue from paid ads. We commit to managing the account carefully, measuring what matters, and explaining every change.
Can you connect our website to our field service software?
Usually, yes. Most field service and job management platforms accept bookings or leads through direct integrations or an integration layer. We confirm what yours supports before we build.
What is missed-call text-back?
It's an automatic text sent to anyone whose call goes unanswered, so they get a reply within seconds instead of trying the next company. The text can offer a booking link or promise a call back.
Can customers book online?
Yes. Depending on your software, customers can book a slot directly or request a time that your office confirms. Either beats a voicemail.
Will automation feel impersonal to our customers?
Not if it is done carefully. Automation handles the first reply and the reminders; your team still handles the conversation and the job.
Related services.
Tell us what you spend on ads now, and what you think it brings in.
Fifteen minutes, no deck, no pitch. You describe the problem, we tell you what we'd do about it and whether we're the right people for it.
That's away.
We've got it. You'll hear back from us directly — a real reply from the people who'll work on it, not an automated sequence.
Talk soon.