Web development for Real estate
A site agents can add listings, market updates and pages to themselves, connected to your CRM.
The outcome people actually want: a site that loads fast, works for everyone, and doesn't need us to change a headline.
Real estate leads go cold slowly, then all at once.
Leads come from portals, the website, open houses and referrals, and most aren't ready for months. Agents are good at the hot ones. The rest sit in a CRM nobody updates, while paperwork for current deals eats the time follow-up needed.
- Portal leads get a reply hours later, if at all.
- Follow-up stops after the first two or three touches.
- Agents run their own sites and social accounts that don't match the brand.
- Transaction coordination lives in email threads and spreadsheets.
What you get, in order.
A build plan
The platform choice with the reasoning written down, the CMS structure, and every integration the site needs.
The build
Responsive, accessible pages, a CMS set up for the content you actually publish, and forms wired to where they need to go.
Launch checks
Speed, accessibility, redirects, analytics, search setup and structured data — checked before launch, not after complaints.
Ownership and training
Everything in your accounts, documented, with a session for whoever will be editing the site.
Who this is for.
Independent brokerages, agent teams and property management companies that have outgrown a template site and a CRM nobody fully uses.
It's a poor fit for a single agent on a brokerage-provided site with no control over their tools — the brokerage is the better place to start.
What makes it bigger or smaller.
Smaller
- A finished design to build from
- Standard pages and a blog
- Content ready to move
- Few integrations
Bigger
- Migrating from an old platform
- Many CMS collections or locations
- Custom integrations or booking
- Accessibility fixes across existing content
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Build plan, about a week
We confirm the platform, map the CMS, list the integrations and plan redirects from the old site. You sign off the plan before the build starts.
Build in sections
Templates first, then pages, with a staging link you can click through as it comes together.
Launch and look after
Launch-day checks, a follow-up review a few weeks later, and optional ongoing support if you'd rather not touch it at all.
A network of sites anyone on the team can update.
Tenant site network
Founder experience, led in-house: a custom multi-site web platform and standardised intake that cut site updates from days to minutes.
Read the case study →What real estate businesses ask about web development.
Which platform do you build on?
Whichever fits the job. We choose the platform around what the site has to do and who will run it day to day — ease of editing, speed, integrations and cost — and explain the choice before you commit. We’re not tied to one tool, so the recommendation is about your business, not our habits.
Will we be able to edit the site ourselves?
Yes. We build on platforms your team can update without a developer on call — no plugin bloat, no maintenance tax, no waiting on anyone to change a headline — and we train whoever will be doing it before we hand over.
Can you build from someone else’s design?
Yes. We review it first and flag anything that will be hard to build, slow to load or awkward to edit — it's cheaper to fix in the design file than in the build.
How do you handle accessibility?
We build to WCAG 2.2 AA: semantic structure, keyboard access, visible focus, sufficient contrast and labelled forms. We test before launch and fix what we find.
Do you hand over the files and accounts?
Always. Everything is built in your accounts, under your ownership, documented so another team could pick it up. We are not a hostage-taking arrangement.
Do you offer ongoing support?
Yes. Updates and improvements after launch run through an ongoing creative engagement with reserved monthly capacity. Larger changes are scoped as their own project.
Can you connect portal leads to our CRM?
In most cases, yes. Portal leads usually arrive by email or through an integration, and can be parsed, routed to an agent and logged in your CRM automatically.
Will automated follow-up feel robotic?
It shouldn't. We write sequences in your voice, keep them short, and hand the conversation to a person the moment a lead replies.
Can agents still have their own pages?
Yes. Agent pages on the brokerage site keep the brand consistent while giving each agent a page they can share and update.
Can you work with our property management software?
We connect property management tools to websites, forms and communication workflows wherever the tools allow it. We confirm what is possible for your platform during scoping.
Related services.
Tell us what you need built. We'll tell you what it'll take.
Fifteen minutes, no deck, no pitch. You describe the problem, we tell you what we'd do about it and whether we're the right people for it.
That's away.
We've got it. You'll hear back from us directly — a real reply from the people who'll work on it, not an automated sequence.
Talk soon.