Web design for Professional services
Pages built around the specific problems you solve and the clients you want more of, so referrals arrive already convinced.
The outcome people actually want: a site that brings in enquiries, not just one that looks current.
Referrals bring clients in. The website decides whether they stay interested.
Most professional firms grow on referrals, and almost every referral checks the website first. If the site describes the firm in the same words as every other firm in the field, it doesn't close the gap. Then intake — engagement letters, document collection, scheduling — happens over email and eats time nobody can bill.
- Your website could describe any firm in your field.
- Prospective clients ask whether you handle things your site doesn't mention.
- Collecting documents from new clients takes weeks of chasing.
- Intake details get copied from emails into your practice management system.
What you get, in order.
A page plan
Which pages you need, what each one is for, and the questions it has to answer — agreed before anything is designed.
Wireframes
The structure of the key pages in plain grey boxes, so we settle the order of things before we argue about colour.
Visual design
Desktop and mobile designs built on a small system of type, colour and components, so new pages stay consistent.
A build-ready handover
If we're building it too, the design goes straight into the build. If you have a developer, you get organised design files and a component guide.
Who this is for.
Small and mid-size firms — legal, accounting, financial, consulting and advisory — with a clear specialism and more admin between enquiry and engagement than they'd like.
It's a poor fit where regulations limit what the firm can publish or automate and nobody internally can sign off changes. We check that first.
What makes it bigger or smaller.
Smaller
- A handful of core pages
- Copy you already have
- An existing brand to work from
- One decision-maker
Bigger
- Dozens of pages or locations
- Copy written from scratch
- A new brand at the same time
- Booking or CRM integrations
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Discovery, one to two weeks
We look at your analytics, your enquiries and your competitors, and talk to the people who answer the phone. You get a page plan and a short written read on what the current site gets wrong.
Design in rounds
Wireframes first, then visual design, with a review at each step. You see real pages early, not a moodboard and a big reveal.
Launch, then look
We watch how people use the new site for the first few weeks and fix what the data points at. Ongoing improvement can roll into a partnership; it doesn't have to.
What professional services firms ask about web design.
How much does a website redesign cost?
There's no price on this page, because the honest answer depends on page count, whether copy exists, and what the site has to connect to. We scope it in the first conversation and put a fixed number in writing before any design starts.
How long does a website redesign take?
Most redesigns take somewhere between six and twelve weeks from discovery to launch. Smaller sites with existing copy land at the short end; sites with new copy, many pages or integrations take longer.
Do you write the copy too?
We can. Copy is often the part that's really broken, so we'd rather help with it than design around words that don't work. If you have a writer, we'll work with them.
Will we be able to update the site ourselves?
Yes. We build on platforms your team can edit — text, images and pages — without a developer, and we train whoever will be doing it before we hand over.
Will a redesign hurt our search rankings?
Not if it's handled properly. We map every old URL to its new home, carry over what's already ranking, and check search performance after launch. Most redesign damage comes from skipping that step.
Can you look after the site after launch?
Yes, through an ongoing creative engagement: reserved monthly capacity for updates and improvements, and a partner who flags what should change next. It is optional — the site is yours either way.
Can you work within our profession's rules on advertising and confidentiality?
Yes, with your sign-off on anything regulated. We flag claims and data flows that need review, and keep client information inside the systems approved for it.
Can you connect intake to our practice management software?
Usually. Many practice management tools accept intake through forms or integrations. We confirm what yours supports before recommending a build.
Why does AI search matter for a professional firm?
Because clients increasingly ask AI assistants to explain a problem or suggest a firm before they call anyone. If your expertise isn't written down clearly on your site, it can't be cited.
Do we need a new website to start?
Not necessarily. Intake automation and AEO improvements often come first, and a redesign can follow when it is worth doing.
Related services.
Tell us what your website is supposed to do. We'll tell you whether it's doing it.
Fifteen minutes, no deck, no pitch. You describe the problem, we tell you what we'd do about it and whether we're the right people for it.
That's away.
We've got it. You'll hear back from us directly — a real reply from the people who'll work on it, not an automated sequence.
Talk soon.