Desert Grass and Greens
Transforming a Local Landscaping Brand Into a High-Performing Digital Experience
Overview
Desert Grass & Greens came to That Guy Sketch looking for a modern, trustworthy digital presence that matched the quality of their landscaping work. As a growing service provider in the Phoenix metro area—specializing in artificial turf installation, paver stone design, and full-service landscaping—their old online experience wasn’t keeping up with demand.
They needed a brand and website that felt clean, confident, and conversion-ready… not something pieced together on the fly.
We partnered with them to reshape their digital identity from the ground up.
The Challenge
Desert Grass & Greens was quickly scaling, but their online foundation wasn’t:
No clear branding or recognizable visual identity
A website that didn’t communicate service quality or expertise
Confusing site structure and scattered information
Low visibility for landscaping-related local searches
Difficulty converting inquiries into scheduled consultations
They needed a polished brand, a streamlined user experience, and a platform built to support long-term growth in a highly competitive landscaping market.
Our Approach
We treated this project the same way Desert Grass & Greens approaches every yard — with craftsmanship, purpose, and attention to detail.
Branding & Visual Identity
Crafted a modern, trustworthy brand centered on natural tones and clean geometry
Designed a flexible logo system built for trucks, uniforms, signage & digital use
Created a visual style that instantly signals premium landscaping services
Website Experience Design
Designed a user-friendly, responsive website focused on clarity and speed
Highlighted service offerings (Turf, Pavers, Landscaping) with structured content
Implemented intuitive workflows for scheduling, browsing galleries, and contacting the team
Designed a gallery system that showcases real project results
SEO & Local Positioning
Added landscaping-specific keywords to drive organic visibility
Structured on-page SEO around high-intent terms like “Phoenix turf installation,” “artificial grass installers,” “custom paver patios,” and “landscaping services”
Improved metadata, heading structure, and content strategy for Google indexing
Operational Enhancements
Integrated Calendly for instant scheduling
Prepared the system for future automation and scalable updates
Built a backend experience the owner can confidently maintain
The Impact
This collaboration gave Desert Grass & Greens a digital presence that finally reflects their craftsmanship.
Increased consultation requests thanks to a clearer UX path
More trust and credibility through consistent branding
Higher search visibility for core landscaping and turf services
Stronger conversion rate driven by organized content and simpler navigation
A website built for growth as their service offerings expand
Their online presence now works as hard as they do.
Highlighted Deliverables
Brand identity & logo suite
Complete website redesign
UX workflow improvements
Landing pages for core landscaping services
Custom gallery for finished turf & paver projects
Local SEO foundation
1. Discovery & Research
We started with a deep dive into competitors, industry trends, and customer pain points. Through research, we identified that customers valued eco-friendly options, low maintenance, and aesthetic appeal.
2. Branding & Visual Identity
The brand identity focused on:
Typography – A mix of League Spartan for headers (strong, modern) and Hind Madurai for body text (clean, readable).
Color Palette – Inspired by nature, featuring Turf Green, Infill Green, and Sunflower Yellow to symbolize growth and warmth.
Logo Design – A primary logo with a cactus motif, reinforcing the desert-friendly aspect of the business.
3. Website Design & Development
We crafted a website that:
Showcased before-and-after transformations.
Featured an intuitive quote request system.
Optimized for SEO, ensuring higher search rankings.
4. Testing & Refinements
Through iterative feedback, we refined the layout, content clarity, and call-to-action. The final design improved navigation and streamlined the booking process.
Results
Desert Grass & Greens is now positioned as a polished, professional landscaping company ready to scale. Their new digital identity blends brand storytelling, UX strategy, and conversion-first design—all tailored for homeowners searching for high-quality turf and paver solutions in Phoenix.
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We help businesses stand out, build trust, and convert more customers through thoughtful design and smart digital strategy