Holistic Healthcare
Crafting a Warm and Trustworthy Digital Presence for a Wellness Practice
Overview
Our client, Awakened Holistic Health, specializes in comprehensive mental wellness services—integrating therapeutic support, holistic healing modalities, and coaching for emotional resilience. They needed a brand and website that reflected their unique approach to holistic mental health care, conveyed authenticity and compassion, and converted site visitors into meaningful client engagements. At That Guy Sketch, we delivered a full digital transformation designed to support growth, engagement, and client trust.
The Challenge
Awakened Holistic Health had a service offering rooted in deep care and holistic wellness, but their digital footprint wasn’t reinforcing that:
The visual identity felt inconsistent and lacked the warm-approach needed for mental health clients.
The website didn’t clearly communicate the full breadth of mental wellness services (therapy, coaching, integrative modalities).
Potential clients reported a disconnect—“it didn’t feel like me” or “I didn’t feel seen.”
Conversion rates and contact volumes were lower than desired for a practice poised to scale.
The core issue: the brand experience online wasn’t aligned with the compassionate, integrative nature of the practice.
Our Approach
We approached this project with the same care the client offers their clients: intentional, human-centered, and strategic.
Brand Identity & Visual Design
Developed a logo and visual system that felt gentle, approachable, and professional—evoking wellness, trust, and integration.
Selected a color palette and typography that supported calm, clarity, and readability—ideal for mental wellness and holistic service providers.
Created brand assets for both digital and print (social headers, business cards, service guides) to reinforce consistency.
Website Experience & UX
Built a responsive website structured around key mental wellness keywords: “holistic mental health services,” “wellness coaching,” “integrative therapy support.”
Crafted user flows that streamlined discovery: visitor ➜ service overview ➜ trust-building testimonials ➜ schedule a consultation.
Designed landing pages for specific services (e.g., “Emotional Resilience Coaching,” “Mind-Body Therapy Integration”), with clear calls to action.
Ensured site accessibility and readability—important for audiences seeking mental health support.
Conversion Strategy & Content Optimization
Refined copy to speak directly to the service audience: individuals seeking holistic mental wellness.
Optimized headings, meta-descriptions, and page structure to support organic search for wellness and therapy-related queries.
Added trust signals: practitioner bios, testimonials, blog content on “mental wellness tips,” “integrative therapy benefits,” building credibility and engagement.
The Impact
By aligning brand, UX, and content strategy, we gave Awakened Holistic Health a digital foundation built to engage and convert.
The website now conveys a warm yet professional tone, suited for holistic mental health care.
Clients report the site more clearly communicates the services and value offered—leading to higher inquiry volumes.
Improved keyword optimization supports increased visibility for holistic mental wellness services in search.
The new streamlined user journey reduces friction, making it easier for prospective clients to take the next step.
Highlighted Deliverables
Refreshed logo and full brand identity for a holistic wellness practice
Website redesign with a focus on mental health service UX
Landing pages optimized for key holistic wellness services
Content and copy optimized for mental health, wellness, and conversion
Consultation-booking workflow integrated into the user journey
Results
Awakened Holistic Health is now positioned as a compassionate, credible wellness brand that truly reflects its integrative mental health services. The redesign supports stronger client engagement, improved brand perception and simplified conversion flows—all focused on growth in the mental wellness & holistic therapy sector.
Logo: Reflecting the essence of Awakened Holistic Health, the new logo integrates symbols of the Earth Goddess Gaia, symbolizing nurturing and growth, with elements like branches, earthy colors, and symbolism to the 7 Chakras to invoke a sense of peace and empowerment.
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