Google Ads for Automotive
Search campaigns managed against booked appointments and sales, not clicks — as a standalone managed service.
The outcome people actually want: ad spend you can tie to booked work.
Leads arrive from everywhere and get answered from nowhere.
Automotive enquiries come through the website, third-party listing sites, phone calls, texts and social messages, often into different inboxes. The business that replies first usually wins, and the business checking five places rarely replies first.
- Leads from listing sites and your own website end up in different places.
- Booking a service still means a phone call during opening hours.
- Customers ask questions your website should answer — hours, services, what happens at a diagnosis.
- Reviews arrive unevenly because nobody asks for them consistently.
What you get, in order.
An account audit
Where the money is going, which searches trigger your ads, and whether conversions are being counted correctly.
Tracking reviewed first
Calls, forms and bookings checked, with recommendations to fix tracking so decisions rest on real enquiries.
Campaign strategy and setup
Keyword and audience research, tightly grouped campaigns, and landing-page recommendations that match what each ad promises.
Ongoing management and reporting
Search-term clean-up, bid and budget changes, and a plain-English report on what the spend produced.
Who this is for.
Independent dealerships, repair and service shops, and specialist automotive businesses with steady demand and more leads than their current process handles well.
It's a poor fit for franchise dealers locked into a manufacturer-mandated website platform — though the follow-up and automation work usually still applies.
What makes it bigger or smaller.
Smaller
- One service area
- A few core services
- Tracking already in place
- Existing landing pages
Bigger
- Several locations or regions
- Many services
- Tracking to rebuild
- New landing pages needed
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Audit and tracking, one to two weeks
We audit the account, review conversion tracking and agree what counts as a lead. No big spend changes until the numbers can be trusted.
Rebuild and launch
Campaigns restructured around how your customers actually search, with landing-page recommendations to match.
Optimise monthly
Regular search-term checks and a monthly review of cost per enquiry, with every change explained in plain English.
What automotive businesses ask about google ads.
How much should we spend on Google Ads?
Enough to get meaningful data in your market, which depends on how competitive your searches are. We'll look at your market and suggest a starting budget before you commit, separate from our fee.
How quickly will we see results?
Ads can bring in traffic the day they launch. Knowing which campaigns produce good enquiries takes a few weeks of data, and most of the improvement comes over the first few months.
Do we need new landing pages?
Often, yes. Sending every ad to the homepage wastes money. We'll recommend what each page needs; the design itself can come through a creative engagement or your own team.
Do we own the ad account?
Always. The account, the data and the billing are yours. We work inside it with your permission.
Is this part of a creative engagement?
No. Paid Advertising is its own managed service, and you can have it with or without anything else from us. A creative engagement can supply ad creative and landing pages alongside it.
Do you guarantee results?
No. Nobody can honestly guarantee clicks, leads or revenue from paid ads. We commit to managing the account carefully, measuring what matters, and explaining every change.
Can you connect our website leads to our CRM or DMS?
Usually, yes. Most dealership and shop management systems accept leads by email parsing, direct integration or an integration layer. We confirm what your system supports before we build anything.
Can customers book service online?
Yes. We can add online booking that writes into your scheduling tool, or a request form that's answered automatically out of hours and confirmed by your team in the morning.
Do you work with franchise dealers?
We work best with independent dealers and service businesses that control their own website. For franchise dealers on a mandated platform, we focus on follow-up and automation rather than the site itself.
How do we get more reviews?
By asking consistently at the right moment. An automated request sent after a completed service or sale is simple to set up and removes the need for anyone to remember.
Related services.
Tell us what you spend on ads now, and what you think it brings in.
Fifteen minutes, no deck, no pitch. You describe the problem, we tell you what we'd do about it and whether we're the right people for it.
That's away.
We've got it. You'll hear back from us directly — a real reply from the people who'll work on it, not an automated sequence.
Talk soon.