Web development for Automotive
A site your team can update when hours, specials or inventory change — without calling a developer.
The outcome people actually want: a site that loads fast, works for everyone, and doesn't need us to change a headline.
Leads arrive from everywhere and get answered from nowhere.
Automotive enquiries come through the website, third-party listing sites, phone calls, texts and social messages, often into different inboxes. The business that replies first usually wins, and the business checking five places rarely replies first.
- Leads from listing sites and your own website end up in different places.
- Booking a service still means a phone call during opening hours.
- Customers ask questions your website should answer — hours, services, what happens at a diagnosis.
- Reviews arrive unevenly because nobody asks for them consistently.
What you get, in order.
A build plan
The platform choice with the reasoning written down, the CMS structure, and every integration the site needs.
The build
Responsive, accessible pages, a CMS set up for the content you actually publish, and forms wired to where they need to go.
Launch checks
Speed, accessibility, redirects, analytics, search setup and structured data — checked before launch, not after complaints.
Ownership and training
Everything in your accounts, documented, with a session for whoever will be editing the site.
Who this is for.
Independent dealerships, repair and service shops, and specialist automotive businesses with steady demand and more leads than their current process handles well.
It's a poor fit for franchise dealers locked into a manufacturer-mandated website platform — though the follow-up and automation work usually still applies.
What makes it bigger or smaller.
Smaller
- A finished design to build from
- Standard pages and a blog
- Content ready to move
- Few integrations
Bigger
- Migrating from an old platform
- Many CMS collections or locations
- Custom integrations or booking
- Accessibility fixes across existing content
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Build plan, about a week
We confirm the platform, map the CMS, list the integrations and plan redirects from the old site. You sign off the plan before the build starts.
Build in sections
Templates first, then pages, with a staging link you can click through as it comes together.
Launch and look after
Launch-day checks, a follow-up review a few weeks later, and optional ongoing support if you'd rather not touch it at all.
What automotive businesses ask about web development.
Which platform do you build on?
Whichever fits the job. We choose the platform around what the site has to do and who will run it day to day — ease of editing, speed, integrations and cost — and explain the choice before you commit. We’re not tied to one tool, so the recommendation is about your business, not our habits.
Will we be able to edit the site ourselves?
Yes. We build on platforms your team can update without a developer on call — no plugin bloat, no maintenance tax, no waiting on anyone to change a headline — and we train whoever will be doing it before we hand over.
Can you build from someone else’s design?
Yes. We review it first and flag anything that will be hard to build, slow to load or awkward to edit — it's cheaper to fix in the design file than in the build.
How do you handle accessibility?
We build to WCAG 2.2 AA: semantic structure, keyboard access, visible focus, sufficient contrast and labelled forms. We test before launch and fix what we find.
Do you hand over the files and accounts?
Always. Everything is built in your accounts, under your ownership, documented so another team could pick it up. We are not a hostage-taking arrangement.
Do you offer ongoing support?
Yes. Updates and improvements after launch run through an ongoing creative engagement with reserved monthly capacity. Larger changes are scoped as their own project.
Can you connect our website leads to our CRM or DMS?
Usually, yes. Most dealership and shop management systems accept leads by email parsing, direct integration or an integration layer. We confirm what your system supports before we build anything.
Can customers book service online?
Yes. We can add online booking that writes into your scheduling tool, or a request form that's answered automatically out of hours and confirmed by your team in the morning.
Do you work with franchise dealers?
We work best with independent dealers and service businesses that control their own website. For franchise dealers on a mandated platform, we focus on follow-up and automation rather than the site itself.
How do we get more reviews?
By asking consistently at the right moment. An automated request sent after a completed service or sale is simple to set up and removes the need for anyone to remember.
Related services.
Tell us what you need built. We'll tell you what it'll take.
Fifteen minutes, no deck, no pitch. You describe the problem, we tell you what we'd do about it and whether we're the right people for it.
That's away.
We've got it. You'll hear back from us directly — a real reply from the people who'll work on it, not an automated sequence.
Talk soon.